The world of media and communications is evolving at a disorientating pace. With our training, you can keep up with the latest technologies, and produce your own world class webcasts in-house.

                               
 

Individuals no longer need to work for a mass media organisation to have their voices heard. With the right equipment and the right training they are doing it for themselves: creating massive communities of interest and places where conversations happen. They’re even producing their own videos to challenge the established TV broadcasters.


The truth is, if you wait for the media to come to you, you may be waiting a very long time.

OUR TRAINING IS FOR YOU

We have established a first-rate team to bring the skills and standards of traditional media to the new media world. Over a weekend, or six evening sessions, we will share the secrets of taking charge of your own media presence.


Today’s successful communications have clear and compelling narratives: they are stories with a beginning, middle and end - and cliffhangers and climaxes in between. We’ll share the secrets of professional storytellers with you.

There’s no place today for corporate gobbledegook. We will show you how to speak with an authentic and believable voice.

The furore over Labour’s scandal-mongering blog site illustrates that the public still expects organisations to be honest and ethical. We’ll help you stay the right side of the line.

The flow of information in traditional news media is all one-way. Not so in new media: audiences expect to engage, respond, comment, and provoke. We’ll show you how to foster a healthy debate - but avoid anyone hijacking or subverting your brand.

Whatever your ambitions, we’ll work with you to develop your technical and craft skills - whether it’s taking snaps on a digital camera, or editing a fully-blown video film. After the course, we’ll stay in touch to support you as you develop your media profile. We’ll answer your questions, whether they’re technical or editorial. And we’ll help you shop for the right tools to
put your strategy in place.

Our training is about giving you the skills to take charge. Attend one of our courses, and undoubtedly you will develop skills that will help you, should you
ever be asked to write a press release or be interviewed by local TV. But no longer will you have to wait for their - increasingly unlikely - call.